1 - they are the perfect length to read in work without feeling your taking the piss
2 - you get to dissagree with them
3 - you can call the author an idiot just because they didn't include your favorite variety of pasta / computer game etc
4- they're lists
5- you get to wow your friends with info on the busiest shopping street in the country (henry street)
6- its saves me putting together my top ten lists
7- there's not too many words so i don't get bored reading them
8- my friends don't like top ten lists
9- they always lose their edge at around 8 or 9 in the list
10- i can't think of any more
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